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The Googlization of Everything has ratings and 86 reviews. Emma Sea said: Ok, so firstly, thank you Siva Vaidhyanathan for picking a book title that. Available at Siva Vaidhyanathan, The Googlization of Everything ( And Why We Should Worry), Berkeley, CA,. University of California Press, In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creativ.

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What does the world look like through the lens of Google? Is the googlization of everything a uniformly good thing, or should we worry? With Google unable or unwilling to leverage its advantages though some sort of lockdown, such as holding users’ content and data hostage with technology or exclusive contracts so that they must continue to use Google services, they point out that users could easily migrate to the next Google-like company.

Not only does law matter online, but the specifics of the Internet’s design or “architecture” influence how the Web works and how people behave with it. Mar 20, Colleen rated it liked it.

He suggests that we also might miss out on some other opportunities if we only use google on the internet. But, says Vaidhyanathan, the sheer scope of Google and its proliferation into many new areas has produced frictions and contradictions.

The book does not set out to trash Google simplistically, but to look at certain of its practices through a much needed critical lens.

The Googlization of Everything: by Siva Vaidhyanathan

Google has limited access to sites that place malicious lf on users’ computers. Through Google, especially through its adjunct services Google Maps, the world has become one big object for surveillance.

Google’s argument also ignores the “network effect” in communication markets: You could order some of Henrietta Lack online right now, if you want. Relevance thus tends to mean something akin to value, but it is a relative and contingent value, because relevance is also calculated in a way that is specific not just to the search itself but also to the search history of the user.

I’m sure I’ve read this before, but I was trying to check a reference and just decided to read the whole thing again. With these and other questions, University of Virginia media studies and law professor Vaidhyanathan thoughtfully examines the insidious influence of Google on our society.


A telephone that is connected to only one other person has very limited value compared with one connected googlizwtion million people. It might be valid if Google were merely a collection of smart people and elegant computer code. Google thus has been the victor in the evedything race to serve as the chief utility for the World Wide Web.

“The Googlization of Everything”: Has Google turned evil? |

Vaidhyanathan’s reply is that Google is filling too much of a gap, a gap that state institutions should fill. It is dangerous to assume that a company that is beholden to public interests only insofar as they are profitable will do what is best in terms of social and intellectual development.

It was supposed to be a perfect libertarian space, free and open to all voices, unconstrained by the conventions and norms of the real world, and certainly beyond the scope of traditional powers of the state. You cannot read this book and remain unstirred.

“The Googlization of Everything”: Has Google turned evil?

With these and other questions, University of Virginia media studies and law professor Vaidhyanathan thoughtfully examines the insidious influence of Google on our society. As always, Vaidhyanathan provides a evwrything critical, well-informed, fresh, and deep assessment to a subject that is understudied from that type of perspective.

In the back of my mind, I’ve questioned if this total infiltration of one company’s wares into every aspect of googlizatoon life was a good I am a Google super user.

Although Google largely influences what we come in contact with on the internet and tracks our personal information, I have a gioglization believing that this will harm our future internet use. Vaidhyanathan also really has it out for Google Books.

That caveat aside, Siva Vaidhyanathan has a refreshingly skeptical attitude toward Google.

The more significant or highly ranked a recommending page is, the more weight a link from it carries within the PageRank scoring system. But there has never been a company with explicit ambitions to connect individual minds with information on a global-in fact universal-scale. Retrieved 4 February The author himself is disappointed by the banality and the lack of evil cackling at Google Headquarters campus; possibly he should have tried visiting Apple instead.

Oct 27, Margaret Heller rated it it was amazing Shelves: This is how quickly things change in the Valley, where Apple is now the second most valuable company on the planet — and wants to exert much greater control over our lives.

We like dogs, so dogs show up in our searches more, so we like dogs more, so we search for more dogs. In other words, we are folding the interface and structures of Google into our very perceptions.


Our enthusiastic embrace of the electronic resources that give us information, communication and community, all at lightning speed and with press-button ease, has changed the world. I think this book would have been much better as an exploration of the influence Google is having on the world, what the ramifications are likely to be, and how people might react or adapt from there.

However, the point stands that Google filters an unprecedented amount of our information and has changed the way many of us relate to information. For this reason, most Web search companies retain records of previous searches and note the geographic location of the user.

I miss my bitch. His basic argument is that we may approve of Google today, but the company very easily could use our information against us in ways that are beneficial to its business, not society.

There was never an election to determine the Web’s rulers. Because of the way Google presents search results — “a manageable set of choices–just enough to give me a sense of autonomy over my next move but not too many to paralyze me” — it seems to be presenting us with meaning, not just with cold information.

Mar 15, Robin rated it did not like it. At the same time universities are likely to take graduate success as a result of the efficacy of a university educationrather than of the qualities inherent in the graduate themselves. May 16, Slareck rated it really liked it. Only imagine if there were a truly public, independent and neutral search engine for all information, ranking it purely on reliability and usefulness.

It has become good enough to become the default. We have blind faith in its ability to solve grand problems with invisible technologies. The network effect for most of Google’s services is not the same exponential effect we saw with the proliferation of the telephone or fax machine.

As Google’s lawyer Dana Wagner says, “Competition is a click away. Relevant discussion may be found on the talk page.